TY  - BOOK
AU  - Rapp Stan
AU  -  Collins Tom
TI  - Great marketing turnaroad:  The age of the individ   
SN  - 0133655601
U1  - X:51-8, NO 
PY  - 1990///
CY  - New Jersey 
PB  - Prentice-hall         
KW  - Marketing
ER  -