Wells William and others <br/><br/>
Advertising   Principles and practice    
Wells William and others 
 - 3 
 - New Jersey   Prentice-Hall           1995 
 - xxv,815p  cm. 
<br/><br/> Glossary: p 785-796 
<br/><br/><label>ISBN: </label>0137228694 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, N2;N5