Lovelock Christopher <br/><br/>
Principles of service marketing and management 
Lovelock Christopher; Wright Lauren 
 - 2nd 
 - New Jersey   Prentice-Hall           2002 
 - xx,436p  cm. 
<br/><br/> Glossary p. 423-28 
<br/><br/><label>ISBN: </label>0130404675 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industry
<br/><br/><label>Dewey Class. No.: </label>X9(Y):51-8.73.P, P2