TY  - BOOK
AU  - Lovelock Christopher
AU  -  Wright Lauren
TI  - Principles of service marketing and management
SN  - 0130404675
U1  - X9(Y):51-8.73.P, P2 
PY  - 2002///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Service Industry
N1  - Glossary p. 423-28
ER  -