TY  - BOOK
AU  - Keegan Warren J
TI  - Multinational marketing management
SN  - 0136050557
U1  - XM8:51-8.1.N7, L4;M0/TD3 
PY  - 1980///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Marketing
N1  - Bibliography chapterwise; Appendix : p 568-602
ER  -