SPILLER Lisa D Contemporary direct and interactive marketing SPILLER Lisa D; BAIER Martin - 2 - New Jersey Prentice Hall 2010 - xxvi, 477p cm. ISBN: 9780136086109 5048.5 Source: 44, 17/09/2010, Indu Book Services General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51, Q0