TY  - BOOK
AU  - Stern Louis W
AU  -  El-Ansary Adel I
TI  - Marketing channels
T2  - Prentice Hall International Series in Management
SN  - 0135571731
U1  - X:51, L7;M2/TD3 
PY  - 1982///
CY  - New Jersey 
PB  - Prentice Hall        
KW  - Marketing
N1  - Appendix various pagination
ER  -