TY  - BOOK
AU  - Gentile Richard J
TI  - Retail advertising:  A management approach   
SN  - 0912016531
U1  - X:513-8, L6 
PY  - 1976///
CY  - New York
PB  - Chain Store        
KW  - Advertising
N1  - Glossary: p 157-171
ER  -