Kurtz David L <br/><br/>
Marketing 
Kurtz David L; Boone Louis E 
 - New York  Dryden Press          1991 
 - xxv,695p  cm. 
 - Dryden Press Series in Marketing .
<br/><br/> Bibliography chapterwise; Appendix: p 655-62 
<br/><br/><label>ISBN: </label>030574315 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M1