TY  - BOOK
AU  - Kurtz David L
AU  -  Boone Louis E
TI  - Marketing
T2  - Dryden Press Series in Marketing
SN  - 030574315
U1  - X:51, M1 
PY  - 1991///
CY  - New York
PB  - Dryden Press        
KW  - Marketing
N1  - Bibliography chapterwise; Appendix: p 655-62
ER  -