Wentz Walter B <br/><br/>
Marketing research   Management, methods and cases    
Wentz Walter B 
 - 2 
 - New York  Haper and Row         1979 
 - xii,770p  cm. 
<br/><br/> Glossary: p 740-60; Appendix: p 694-739 
<br/><br/><label>ISBN: </label>0060470062 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L2;L9