TY  - BOOK
AU  - Wentz Walter B
TI  - Marketing research:  Management, methods and cases   
SN  - 0060470062
U1  - X:51b4, L2;L9 
PY  - 1979///
CY  - New York
PB  - Haper and Row       
KW  - Marketing
N1  - Glossary: p 740-60; Appendix: p 694-739
ER  -