McDaniel Carl <br/><br/>
Marketing   An integrated approach    
McDaniel Carl 
 - New York  Harper and Row         1979 
 - xiv,544p  cm. 
<br/><br/><label>ISBN: </label>0060443553 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L9