LIPOVETSKY Stan <br/><br/>
Tools and techniques of marketing research and advertising 
LIPOVETSKY Stan; MAGNAN Shon 
 - New York  Intelliz Press          2016 
 - xvii,184p  cm. 
<br/><br/><label>ISBN: </label>9781682511411  11350.40 
<br/><br/><label>Source: </label> IN-00057, 14/02/2019, Kiran Book Service  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51b4, Q6