TY  - BOOK
AU  - Crane Edger
TI  - Marketing communications :  A behavioral approach t   
T2  - Wiley Marketing Series ed by William Lazer
U1  - X:51-8N91, K5 
PY  - 1965///
CY  - New York
PB  - Johan Wiley & Sons Inc.     
KW  - Marketing
ER  -