Aaker David A and others <br/><br/>
Marketing research 
Aaker David A and others 
 - Ed.7 
 - New York  John & Wiley         2001 
 - xvi,751p  cm. 
<br/><br/> Appendix: p 711-32; Glossary: p 733-42 
<br/><br/><label>ISBN: </label>0471363405  1218.35 
<br/><br/><label>Source: </label> 2811, 19/12/2000,  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, M0;P1