TY  - BOOK
AU  - Ross Robert D
TI  - Mangement of public relations :  Analysis and plann   
T2  - Wiley series on marketing management
U1  - X:8N, L7 
PY  - 1977///
CY  - New York
PB  - John Wiley        
KW  - Public Relations
N1  - Bibliography p 247-55
ER  -