TY  - BOOK
AU  - Spaeth Jim
AU  -  Duboff Robert
TI  - Market research matters :  Tools and techniques for   
SN  - 0471360058
U1  - X:51b4, P0 
PY  - 2000///
CY  - New York
PB  - John Wiley        
KW  - Marketing
ER  -