Iacobucci Dawn Ed. <br/><br/>
Kellogg on marketing   The Kellogg marketing facult    
Iacobucci Dawn Ed. 
 - New York  John Wiley          2001 
 - xx;427p  cm. 
<br/><br/><label>ISBN: </label>047135399X 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51:(D6,9(B), P1