TY  - BOOK
AU  - Green Paul E
AU  -  Frank Ronald E
TI  - Manager's guide to marketing research:  Survey of r   
T2  - Manager's Guide Serie. 2
U1  - X:51b4, K7 
PY  - 1967///
CY  - New York
PB  - John Wiley        
KW  - Marketing
N1  - Bibliography: p 169-78
ER  -