TY  - BOOK
AU  - Peterson Robin
TI  - Personal selling:  An introduction   
SN  - 0471017434
U1  - X:514, L8 
PY  - 1978///
CY  - New York
PB  - John Wiley        
KW  - Salesmanship
N1  - Bibliography: p 352; Glossary: p 353-358
ER  -