Aaker David A <br/><br/>
Marketing research   Private and public sector deci    
Aaker David A; Day George S 
 - New York  John Wiley          1980 
 - xiv,628p  cm. 
 - Wiley Series in Marketing .
<br/><br/> Glossary: p 597-606; Apendix: p 607-14 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, M0