Pringle Hamish <br/><br/>
Brand manners  How to create the self-confident org    
Pringle Hamish 
 - New York  John Wiley          2001 
 - xiv, 314p  cm. 
<br/><br/> Bibliography : p 299-302 
<br/><br/><label>ISBN: </label>0471496065 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:511-8, P1