TY  - BOOK
AU  - Pringle Hamish
TI  - Brand manners: How to create the self-confident org   
SN  - 0471496065
U1  - X:511-8, P1 
PY  - 2001///
CY  - New York
PB  - John Wiley        
KW  - Marketing
N1  - Bibliography : p 299-302
ER  -