KUMAR V Essentials of marketing research KUMAR V; AAKER David A; DAY George S - 2nd - New York John Wiley 2002 - xix,553p cm. - Series no. 1, India ; monograph no. 1 . ISBN: 9812531823 595.00 Source: 4299, 11/03/2017, R K Books General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51b4, P2