TY  - BOOK
AU  - KUMAR V
AU  -  AAKER David A
AU  -  DAY George S
TI  - Essentials of marketing research
SN  - 9812531823
U1  - X:51b4, P2 
PY  - 2002///
CY  - New York
PB  - John Wiley        
KW  - Commerce
ER  -