TY  - BOOK
AU  - Upshaw Lynn B
TI  - Building brand identity :  A strategy for success i   
T2  - New Directions in Business
SN  - 047104220X
U1  - X:511-8, N5/TD 
PY  - 1995///
CY  - New York
PB  - John Wiley        
N1  - Bibliography : P 330-341
ER  -