TY  - BOOK
AU  - Aaker David A
AU  -  Day George S
TI  - Marketing research
U1  - X:51b4, M0;M6 
PY  - 1986///
CY  - New York
PB  - John Wiley & Sons      
KW  - Marketing
N1  - Appendix P 649-55; Glossary P 639-47
ER  -