TY  - BOOK
AU  - Hoover William E
TI  - Managing the demand supply chain :  Value innovation   
T2  - Wiley Operations Management Series for Professionals
SN  - 0471384992
U1  - X:73, P1 
PY  - 2001///
CY  - New York
PB  - John Wiley U S A     
KW  -  Economics
KW  - Supply and Demand
ER  -