TY  - BOOK
AU  - Lowery Shearon
AU  -  De Fleur Melvin L
TI  - Milestones in mass communication research:  Media effects   
U1  - Y:393b4, M3 
PY  - 1983///
CY  - New York
PB  - Longman         
KW  - Social Communication
N1  - Bibliography chapterwise
ER  -