Lavine John M <br/><br/>
Managing media organizations  Effective leadership    
Lavine John M; Wackman Deniel B 
 - New York  Longmans           1988 
 - x,454p  cm. 
 - Longman Series in Public Communication .
<br/><br/> Bibliography P393-96 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relation Management
<br/><br/><label>Dewey Class. No.: </label>X:8N91, M8