Mowen John C <br/><br/>
Consumer behavior 
Mowen John C 
 - New York  Macmillan           1987 
 - xvi,685p  cm. 
<br/><br/> Bibliography chapterwise; Glossary: P 645-662 
<br/><br/><label>ISBN: </label>0023845902 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption Economics
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44).73.N8, M7