Westing J Howard <br/><br/>
Modern marketing thought 
Westing J Howard; Albaum Gerald 
 - 3 
 - New York  Macmillan           1975 
 - xiii,525p  cm. 
<br/><br/><label>ISBN: </label>002426590X 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, K4;L5