Tull Donald S <br/><br/>
Marketing research   Measurement and methods    
Tull Donald S; Hawkins Del I 
 - 2nd 
 - New York  Macmillan           1980 
 - xvii,796p.  cm. 
<br/><br/> Published previously as Marketing  research: Meaning, measurement and method 
<br/><br/><label>ISBN: </label>0024217603 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L6,M0/TD3