Tull Donald S <br/><br/>
Marketing research   Measurement and method  A text with cases   
Tull Donald S; Hawkins Del I 
 - 3rd 
 - New York  Macmillan           1984 
 - xvi,794p.  cm. 
<br/><br/> Appendix: P716-80 
<br/><br/><label>ISBN: </label>0024217808 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L6;M4/TD3