Stanton William J <br/><br/>
Fundamentals of marketing 

 - 4th 
 - New York  McGraw Hill          1975 
 - xviii; 752p.  cm. 
<br/><br/> Appendix: p 725-31 
<br/><br/><label>ISBN: </label>0070608628 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, K7;L5