TY  - BOOK
AU  - Stanton William J
TI  - Fundamentals of marketing
SN  - 0070608628
U1  - X:51, K7;L5 
PY  - 1975///
CY  - New York
PB  - McGraw Hill        
KW  - Marketing
N1  - Appendix: p 725-31
ER  -