Buell Victor P Ed. <br/><br/>
Handbook of modern marketing 
Buell Victor P Ed. 
 - New York  McGraw Hill          1970 
 - 1504p  cm. 
<br/><br/> Bibliography at the end of each chapter 
<br/><br/><label>ISBN: </label>070088381 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51g, L0