Ulanoff Standley M Ed. <br/><br/>
Handbook of sales promotion 
Ulanoff Standley M Ed. 
 - New York  McGraw Hill          1985 
 - xxvii,607p  cm. 
<br/><br/> Glossary: p 559-585; Appendix: p 547-558 
<br/><br/><label>ISBN: </label>0070657335 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Salesmanship
<br/><br/><label>Dewey Class. No.: </label>X:514-8, M5