TY  - BOOK
AU  - Ulanoff Standley M Ed.
TI  - Handbook of sales promotion
SN  - 0070657335
U1  - X:514-8, M5 
PY  - 1985///
CY  - New York
PB  - McGraw Hill        
KW  - Salesmanship
N1  - Glossary: p 559-585; Appendix: p 547-558
ER  -