TY  - BOOK
AU  - Stanton William J
TI  - Fundamentals of marketing
T2  - McGraw Hill Series in Marketing
SN  - 0070608911
U1  - X:51, K7;M1/TD3;7/TD1 
PY  - 1981///
CY  - New York
PB  - McGraw Hill        
KW  - Marketing
ER  -