Stanton William J, and others <br/><br/>
Fundamentals of marketing 

 - 9th 
 - New York  McGraw Hill          1991 
 - xxxiii, 668p.  cm. 
 - McGraw Hill Series in Marketing .
<br/><br/> Glossary: P633-48 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, K7;N1/TD3