TY  - BOOK
AU  - Stanton William J, and others
TI  - Fundamentals of marketing
T2  - McGraw Hill Series in Marketing
U1  - X:51, K7;N1/TD3 
PY  - 1991///
CY  - New York
PB  - McGraw Hill        
KW  - Marketing
N1  - Glossary: P633-48
ER  -