Hepner Harry Walker <br/><br/>
Advertising   Creative Communication with consumers    
Hepner Harry Walker 
 - 4 
 - New York  McGraw-Hill           1969 
 - viii,692p  cm. 
<br/><br/> Published previously as Modern Advertising: Practices and principles Ed. 3 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, K9