TY  - BOOK
AU  - Hepner Harry Walker
TI  - Advertising:  Creative Communication with consumers   
U1  - X:513, K9 
PY  - 1969///
CY  - New York
PB  - McGraw-Hill         
KW  - Advertising
N1  - Published previously as Modern Advertising: Practices and principles Ed. 3
ER  -