TY  - BOOK
AU  - Johnson Eugene M, and others
TI  - Sales management:  Concepts, practices and cases   
T2  - McGraw-Hill Series in Marketing
SN  - 0070326371
U1  - X:514-8, M6 
PY  - 1986///
CY  - New York
PB  - McGraw-Hill         
KW  - Salesmanship
N1  - Glossary: p  561-572
ER  -