Shapiro Benson P Sales program management Formulation and implemen Shapiro Benson P - New York McGraw-Hill 1977 - xiv,578p cm. - McGraw-Hill Series in Marketing Ed by Charles Schewe . ISBN: 0070564132 Source: General Book Subjects--Topical Terms: Salesmanship Dewey Class. No.: X:514-8, L7/TD3