TY  - BOOK
AU  - Shapiro Benson P
TI  - Sales program management:  Formulation and implemen   
T2  - McGraw-Hill Series in Marketing Ed by Charles Schewe
SN  - 0070564132
U1  - X:514-8, L7/TD3 
PY  - 1977///
CY  - New York
PB  - McGraw-Hill         
KW  - Salesmanship
ER  -