TY - BOOK AU - Anand Adarsh AU - Aggrawal Deepti TI - Market assessment with OR applications T2 - Mathematical engineering manufacturing and management science SN - 9780367226923 (hbk) U1 - B2T0bD, R0-;1 PY - 2020/// CY - Boca Raton PB - CRC Press KW - Abstraction KW - Concept of marketing management KW - External influence models KW - Model building KW - Operational Research N1 - Reference 106p.; Index 107p ER -