TY  - BOOK
AU  - BRADLEY Nigel
TI  - Marketing research:  Tools and techniques   
SN  - 9780199597352
U1  - X:51b4, Q0 
PY  - 2010///
CY  - New York
PB  - Oxford University Press.       
KW  - Commerce
N1  - Glossary: P 509-15
ER  -